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Mobile Application Replacement
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DESCRIPTION: Authorization to procure a mobile application replacement solution.
AGENDA NO: 22-070
ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
recommendation
Given the expiration of GoMobile as RTA's mobile application in August 2022, authorizing the Chief Executive Officer to award the following sole-source contracts to develop and implement a new mobile application solution as a replacement to prevent revenue loss and rider experience impacts:
- Award a contract to Moovit Inc as a Software-As-A-Service Provider to build and host a new "white label" mobile application
- Award a contract to Transit App as a supplemental Third-Party Software-As-A-Service Provider
- Award a contract to Token Transit as a Ticketing-As-A-Service Provider to provide mobile ticketing and payment authorization service
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ISSUE/BACKGROUND:
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RTA implemented the mobile application GoMobile in 2015 to (1) increase fare sales by introducing mobile payment and e-ticketing, and (2) improve the rider experience by offering real-time information and wayfinding on smartphones. RTA's riders have come to depend on GoMobile for both ticketing and real-time information. Approximately 20% of RTA's annual fare revenue is derived through the GoMobile application ($1.6M in 2021). During the Fare Study, which was conducted in Q4 2021, rider surveys confirmed a significant proportion of riders only use the app for real-time information and wayfinding, revealing the significance of both features in a single app.
GoMobile was developed by Transdev and as such it owns the name and the application in mobile app stores. Transdev retains a license for the application and provides the underlying services and necessary authorizations for the mobile app for a fixed monthly fee as part of the Operations & Maintenance Agreement with RTA. On August 28, 2022, RTA's agreement with Transdev for the provision of such ...
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