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Mobile Application Contract Extension, Moovit
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DESCRIPTION: Authorization the extension of contract for mobile application software-as-a-service provider, Moovit
AGENDA NO: Click or tap here to enter text.
ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
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Authorize the Chief Executive Officer to extend the contract for the RTA's mobile application software-as-a-service provider, Moovit. The total cost to maintain the mobile application, "Le Pass", is not to exceed $630,000 over 24 months.
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ISSUE/BACKGROUND:
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RTA has contracted with Moovit as the vendor powering the "Le Pass" app since its successful launch in July 30, 2022. After the initial one-year term, the subscription was extended through July 30, 2025 via RTA Board approved resolution 23-054. The app is the main mobile interface for RTA fixed-route services for route-planning, real-time arrival information, service alerts, and links to other related rider services. At launch the app seamlessly integrated with a separate mobile ticketing vendor, Token Transit, to offer all fixed-route fare payment products. The app includes real-time information and mobile ticketing for JP Transit allowing for riders to have a truly regional mobility app to plan, pay and navigate.
RTA's riders have come to depend on mobile applications for both ticketing and real-time information. In the first 6 months of 2025 there are approximately 4,700 to 6,800 active daily users in Le Pass. Approximately 43% of RTA's annual fare revenue is derived through the mobile application ($3.9M in 2024) which has grown significantly from 25% at launch.
Using the industry standard measure of customer satisfaction, Net Promoter Score (NPS), surveys show increasingly positive ratings. The NPS is considered much more representative than other customer feedback forums due to its simple, random survey of users. While user Customer Service portals/avenues inform the a...
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