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2024 Annual Fare Report
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DESCRIPTION: DESCRIPTION: Per the agency's Fare Policy (Gen11), RTA staff will present an Annual Fare Report to inform the Board of Commissioners and the public of RTA's performance relative to its Fare Policy Objectives.
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ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
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This is an informational report for the benefit of the RTA Board of Commissioners. The attached report summarizes gross fare revenue and total sales from the calendar year 2024 with comparisons to 2023 to illustrate year-over-year changes in rider behavior.
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ISSUE/BACKGROUND:
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In 2024, riders took over 14 million unlinked passenger trips (UPT) while spending over $11 million on fare products to access RTA services. The attached report summarizes how much revenue RTA riders spent on fare products, what sales channels they used, and how those outcomes compare to 2023. It also includes a breakdown of what fare products were purchased in 2024 by rider discount type, bypass type, and by length of time-based pass.
A summary of special fare programs and overall fare access is also included.
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DISCUSSION:
Highlights from the attached report include the finding that, although total gross passenger fares remained relatively steady from 2023 to 2024, riders bought an increasing share of their fare products before boarding a vehicle (the 'pre-paid' rate was approximately 49% in 2024 vs. 41% in 2023). This advances a goal of NORTA's Strategic Mobility Plan to shift more purchase activity away from vehicle doors (and to pre-paid sales channels) in pursuit of faster boarding and more efficient service.
Also of note, RTA collected a similar gross revenue per unlinked passenger trip in 2023 and 2024-approximately $0.79 per rider.
FINANCIAL IMPACT:
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NEXT STEPS:
RTA Staff will prepare a separate report estimating the costs of f...
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