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Mobile Application Contract Extension, Token Transit
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DESCRIPTION: Authorization contract extension for mobile ticketing application software-as-a-service provider, Token Transit
AGENDA NO: Click or tap here to enter text.
ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
recommendation
Authorize the Chief Executive Officer to extend the contract with Token Transit, RTA's mobile ticketing application vendor, for a maximum term of 24 months for the total not-to-exceed amount of $1,200,000.
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ISSUE/BACKGROUND:
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RTA launched the Coordinated Fare Modernization Initiative (CFMI) in 2022 as a multi-Departmental effort to modernize all fare-related elements at RTA including marketing, sales, ticketing, collecting, validation, and accounting. One of the initial projects in CFMI was to identify and implement a replacement mobile ticketing solution after the unexpected decision of Transdev to sunset RTA's previous mobile application, GoMobile in August 2022. Staff had 6 months to stand up a replacement in a process that typically takes 12-24 months.
RTA staff sought a solution that could reasonably deliver mobile applications by the end of July 2022 to ensure that the agency met the transition date of August 28, 2022. Moovit was selected for its off-the-shelf "white-label" app that has been RTA branded as "Le Pass". Token Transit was selected to be integrated into Le Pass (and several other 3rd party applications) to provide the mobile ticketing component. "Le Pass" with the ticketing application, Token Transit, successfully launched. The initial one-year subscription to Token Transit began on June 30, 2022, and extended through June 30, 2025 via RTA Board approved resolution 23-054. Since its introduction in 2022, mobile ticketing, powered by Token Transit, as seen annual revenue increased from 28% of all fares sold to 48%, or $3.9M, in 2024.
Historic Performance
Token Transit fees are a percentage ...
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