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Marketing and Advertising Services (Campaigns) and Media Planning and Buying Services
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DESCRIPTION: Marketing and Advertising Services (Campaigns) and Media Planning and Buying Services
AGENDA NO: Click or tap here to enter text.
FILE ID: 22-111
ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
recommendation
To authorize the Interim Chief Executive Officer to execute two contracts, one for Marketing and Advertising Services (Campaigns) and one for Media Planning and Buying Services. The contract for Marketing and Advertising Campaign Services is to be awarded to Trumpet, LLC at a not to exceed cost of $200,000 per year up five years, establishing a five-year not to exceed total of $1,000,000; and to authorize the Interim Chief Executive Officer to execute a contract for Media Planning and Buying Services to The Spears Group, LLC at a not to exceed cost of $200,000 per year up five years, establishing a five-year not to exceed a total of $1,000,000.
It is recommended that the project be split between Trumpet LLC and The Spears Group. Trumpet, LLC will be awarded the Marketing and Advertising Campaign Services contract for $200,000 and Spears will be awarded the Media Planning & Buying Services contract for $200,000, totaling $400,000 per year for up to five years with a not to exceed total of $2,000,000.
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ISSUE/BACKGROUND:
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The RTA's Marketing Department seeks contracts that will aid in the development of comprehensive marketing and advertising campaigns that are aligned with the department's annual goals and initiatives. The scope of work for this project is outlined in the next section.
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DISCUSSION:
CATEGORY A: ADVERTISING SERVICES (CAMPAIGNS)
Trumpet, LLC will develop, implement, measure, and maintain RTA pre-approved marketing campaigns, promotions, programs, and materials for RTA stakeholder groups, including current and potential customers, commuters, students, seniors, and the pub...
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