title
RTA Permanent Fare Change
end
DESCRIPTION: Implement Changes to the Fare Structure
AGENDA NO: Click or tap here to enter text.
ACTION REQUEST:
? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
recommendation
Authorize the Chief Executive Officer to implement permanent changes to the Ridership Incentives which were implemented on July 1, 2021. These adjustments to the RTA Fare Structure included: (1) offering discounts to youth and senior passengers, (2) simplifying RTA's existing fare structure, and (3) reducing the cost of monthly passes for all riders. The Ridership Incentives, implemented through a Temporary Fare Structure, have provided financial relief to RTA's ridership, incented greater purchase of monthly passes, and resulted in operational efficiencies.
The Temporary Fare Structure expires on December 31, 2021. Staff recommends implementing a new Permanent Fare Structure which captures most of the changes associated with the Temporary Fare Structure. This new Permanent Fare Structure would become active on January 1, 2022.
The recommendation to implement the new Permanent Fare Structure is based on a review of the financial and operational impacts of the Temporary Fare Structure. Staff recommends additional changes be studied and potentially implemented after the delivery of new fare technology.
end
ISSUE/BACKGROUND:
body
RTA implemented the Temporary Fare Structure on July 1, 2021. This six-month pilot fare program included the following changes: (1) introduce senior and youth daily passes at a reduced cost; (2) introduce senior and youth monthly passes at a reduced cost; (3) introduce youth single-ride fares, (4) convert all Jazzy Passes to "multi-modal" to allow their use on the ferry system; (5) reduce the cost of the 31-day Jazzy Pass from $55 to $45; (6) eliminate the $0.25 upcharge for transfers; (7) eliminate the $0.25 upcharge for express service, and (8) temporarily suspend the 3-Day Jazzy Pass and ...
Click here for full text