Advertising Content Policy (COM 2) Amendment #1
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DESCRIPTION: Update to RTA Advertising Content Policy |
AGENDA NO |
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ACTION REQUEST: ☒ Approval ☐ Review Comment ☐ Information Only ☐ Other |
RECOMMENDATION:
recommendation
To authorize the Chief Executive Officer to revise and implement the agency’s Advertising Content.
ISSUE/BACKGROUND:
body
RTA previously adopted an Advertising Content Policy and reviews board-adopted policies annually. The policy has been updated to:
Clarify forum status and viewpoint-neutral standards for acceptance/rejection.
Update prohibited content categories (obscenity/adult content; tobacco/vaping/cannabis; alcohol; illegal or dangerous products; political candidates/ballot measures/issue advocacy; discriminator or hateful content; false/misleading claim).
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DISCUSSION:
The updates reduce legal and reputational risk, create a consistent rider-appropriate environment, and give clear, defensible criteria for content decisions.
FINANCIAL IMPACT:
None - administrative in nature. The policy is expected to reduce disputes and processing time and to support stable advertising revenues through clearer standards.
NEXT STEPS:
Policy effective upon Board approval.
ATTACHMENTS:
1. Resolution
2. COM2 RTA Advertising Content Policy
Prepared By: Angele Young
Title: Director of Marketing
Reviewed By: Kelder summers
Title: Chief of External Affairs
Reviewed By: Kentrella Crawford
Title: Employee and Labor Relations Manager
Lona Edwards Hankins 12/16/25
Chief Executive Officer