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Contract Award to Vector Media Holding, Corp for Exclusive Advertising Rights
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DESCRIPTION: To award a contract to establish exclusive advertising rights
AGENDA NO: Click or tap here to enter text.
ACTION REQUEST: ? Approval ? Review Comment ? Information Only ? Other
RECOMMENDATION:
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To authorize the Chief Executive Officer to execute a contract for Exclusive Advertisement Rights awarded to Vector Media Holding, Corp. for a five (5) year term, with a three-year base and with two one-year options to renew. The awarding of this contract will generate revenue for the agency.
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ISSUE/BACKGROUND:
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The New Orleans Regional Transit Authority (RTA) first entered into an agreement for exclusive right to sell advertising on all RTA shelters with Laurel New Orleans, LLC in April 2008 with an initial term of five years, upon completion of an open solicitation process. In November 2011 the RTA, upon completion of an open Request for Qualifications (RFQ) process, entered into an agreement for the exclusive right to market advertising space on RTA buses and streetcars with Laurel New Orleans, LLC, for an initial term of five years. In 2018 upon completion of an open RFQ process Laurel was awarded the contract for Exclusive Rights to Advertise on RTA buses, streetcars, and ferries. Vector Media Holding, Corp. purchased Laurel in May 2019. Vector assumed the previous contract which was executed from January 2018 through December 2022. The contract extension covered the period between January 1, 2023, through August 31, 2023, and thereafter would continue a month-to-month basis, see attachments.
A new contract solicitation was initiated, and a Request for Proposal (RFP) was issued on May 5, 2025, for the acquisition of a vendor and new contract. Staff evaluated all elements of the bid per requirements prescribed by the RTA, Louisiana Public Bid Law, and the Federal Transit Administration.
Staff evaluated all cost components submi...
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