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Cooperative Endeavor Agreement (CEA) Between the RTA and the following entities: Sunstar Gate, Treme for Treme, and New Orleans Four LLC
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DESCRIPTION: To enter into a Cooperative Endeavor Agreement for a New Orleans Four Commemorative Bus Wrap |
AGENDA NO: Click or tap here to enter text. |
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ACTION REQUEST: ☒ Approval ☐ Review Comment ☐ Information Only ☐ Other |
RECOMMENDATION:
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To authorize the Chief Executive Officer to execute a CEA between the New Orleans Regional Transit Authority, and the following entities: Sunstar Gate, Treme for Treme, and New Orleans Four LLC. The sponsors will all create content, branding and provide materials necessary for a full bus wrap commemorating the 65th anniversary of the New Orleans Four on one (1) RTA bus. The agreement will be thirty-six (36) months from the date of wrap installation, with the possibility of an extension for a maximum of five (5) years. The RTA will have no financial obligation under the agreement. Sponsors will be responsible for any costs or fees associated with the bus wrap.
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ISSUE/BACKGROUND:
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The RTA has entered into CEAs and partnerships as part of our Art Bus program that highlights culturally significant contributions to the New Orleans community. This Agreement establishes the roles, responsibilities, and commitments of the parties to design, produce, and install a full bus wrap honoring the New Orleans Four, to be unveiled in November 2025 as part of the New Orleans Four Commemoration Collaboration.
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DISCUSSION:
The sponsors will ensure the following project milestones are met:
1. Artwork Approval: October 1, 2025
2. Wrap Installation: October 29, 2025
3. Unveiling Event: November 2025
Sunstar, Treme for Treme, and New Orleans Four LLC will present a series of activations to be held in November 2025 commemorating the 65th anniversary of the New Orleans Four. As part of this activation, the parties will design and pay for the installation of a bus wrap that will be launched during the commemoration.
RTA will be included in all promotional activities.
FINANCIAL IMPACT:
The estimated cost is $6,750.00 for printing and installation, which will be absorbed by Treme for Treme and New Orleans Four LLC.
RTA will forego approximately $2,500 per month in potential advertising revenue for the 36-month run period.
NEXT STEPS:
Upon approval, the CEA will be executed establishing a minimum thirty-six-month run of the wrap. Our advertising agency, Vector Media, will manage the installation and removal process.
ATTACHMENTS:
1. Resolution
2. CEA
Prepared By: Angele Young
Title: Director of Marketing
Reviewed By: Kelder M. Summers
Title: Chief External Affairs Officer
Reviewed By: Tracy Tyler
Title: Chief Legal Officer
Reviewed By: Gizelle Banks
Title: Chief Financial Officer
9/9/2025
Lona Edwards Hankins Date
Chief Executive Officer