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Print Services for RTA printed materials
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DESCRIPTION: Print Services Vendor for RTA Printed Materials and Marketing Collateral |
AGENDA NO: N/A |
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ACTION REQUEST: ☒ Approval ☐ Review Comment ☐ Information Only ☐ Other |
RECOMMENDATION:
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To authorize the Chief Executive Officer to award a contract with a print vendor for print production services for the RTA’s print materials totaling $150,000 per year to print RTA maps, schedules, brochures, informational signage, flyers, handbills, coroplast boards, A-frame signs, and other collateral materials needed for the agency to communicate to RTA passengers, stakeholders, and audiences.
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ISSUE/BACKGROUND:
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The marketing department designs and produces passenger materials for the RTA and requires an annual print budget to fulfill that need for the agency. The selection of print production vendor to produce final materials on an annual basis is necessary to continue standard operations.
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DISCUSSION:
Securing a print vendor is necessary to fulfill the agency’s goal to provide clear printed materials, maps, schedules, signage, postings, etc. to inform RTA riders about transit service, service changes, new service, new technologies, fare media, how to navigate RTA and other resources and services offered by RTA to navigate the system. The marketing department provides design services for internal departments who directly serve and inform passengers. The process is ongoing and requires significant coordination with a well-established vendor who can deliver final high-quality RTA branded items in a timely manner and within brand guidelines. Due to high volume of materials and need for minimal disruption this contract should be established over a term of a three to five years.
FINANCIAL IMPACT:
RTA’s management has evaluated and determined that establishing a print vendor contract for up to five years is the most cost-effective way to provide high quality RTA branded maps, schedules, brochures, flyers, handbills, signage, and other collateral for the benefit of effectively communicating to RTA riders. Total cost of RTA printed materials on an annual basis is estimated at $150,000.00.
NEXT STEPS:
Upon approval, will proceed to contract a vendor to fulfill RTA’s print production services needs.
ATTACHMENTS:
1. Resolution
2. Solicitation Request Routing Document
3. Public Notice
4. RFP-2022-009 Printer Services
5. Procurement Summary IFB
6. Signed Print Services Solicitation Route Form
7. Administrative Review Form
Prepared By: Angele Young Boutte
Title: Marketing Director
Reviewed By: Katherine Felton
Title: Chief of Staff
Reviewed By: Gizelle Banks
Title: Chief Financial Officer
6/21/2022
Alex Wiggins Date
Chief Executive Officer